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  <title>914. First Who, Then What: The Secret to Building a Great Company!</title>
  <description>Most business owners chase the next strategy, marketing idea, or equipment upgrade, but&amp;amp;nbsp;Good to Great&amp;amp;nbsp;teaches a simple truth:&amp;amp;nbsp;first who, then what.&amp;amp;nbsp;In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of&amp;amp;nbsp;Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one’s for you. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 &amp;amp;amp; 21):&amp;amp;nbsp;https://leanscaper.com/events GROW 2026&amp;amp;nbsp;- February 10-12 Dallas, TX:&amp;amp;nbsp;https://hubs.li/Q03Ybxs10 LMN &amp;amp;amp; Coffee -  https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card Webinar registration:&amp;amp;nbsp;https://www.lawntrepreneuracademy.com/coastpay-webinar-registration-1 🌱&amp;amp;nbsp;LINK Membership Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉&amp;amp;nbsp;Join the LINK Membership&amp;amp;nbsp;(Use code LINKTRIAL for a FREE month).  🔗&amp;amp;nbsp;Helpful Links &amp;amp;amp; Resources 📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online   YouTube: Brian's Lawn Maintenance   Instagram: @brianslawnmaintenance   📘 Resources to Grow Your Business   Zero to $100K! – Start a Successful Lawn Care Business   MERCH – Brian's Lawn Maintenance Apparel &amp;amp;amp; Gear  Whole Ball of Wax&amp;amp;nbsp;  🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code&amp;amp;nbsp;BRIAN&amp;amp;nbsp;for special savings: Learn More 💼 Business Services   Cycle CPA&amp;amp;nbsp;– Save $200 with code:&amp;amp;nbsp;BRIAN   PostcardMania&amp;amp;nbsp;– Direct Mail Marketing   Branded Bull&amp;amp;nbsp;– Marketing &amp;amp;amp; Branding Experts  Coast Pay&amp;amp;nbsp;- Fuel and Fleet Cards  🔧&amp;amp;nbsp;Top Tools &amp;amp;amp; Equipment – Affiliate Partners Use&amp;amp;nbsp;code: BRIANS10&amp;amp;nbsp;to save 10% at the links below:   Equipment Defender   Kujo Yardwear&amp;amp;nbsp;–&amp;amp;nbsp;+ Free Shipping!   ISOtunes&amp;amp;nbsp;– Save 10%   Proven Locks   Attentive AI&amp;amp;nbsp;– Promo Code Brian50 saves 50% at signup  Darwin's Grip   Plow-Right Snow Markers&amp;amp;nbsp;(Brians10 - Save 10%)   Ballard Inc.   EarthWay Spreaders   Rhino Hitch   SureCan USA   Comfort Trim   </description>
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