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  <title>Mastering TikTok Marketing - Ian Page</title>
  <description>TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales. What You’ll Learn   Why TikTok is nothing like Amazon or Meta ads, and how to rethink your entire marketing approach for disruptive, scroll-based buying behavior.   The simple product formula that wins on TikTok — identifying the right pain point, showing the solution visually, and pairing it with an irresistible offer.   How to test content at scale, stop chasing trends, and build a repeatable system that compounds into serious revenue over time.    When the product becomes the star and the strategy stays simple, TikTok stops feeling chaotic — and starts making you money. </description>
  <author_name>Bringing Business to Retail</author_name>
  <author_url>https://salenaknight.com/podcast-2</author_url>
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