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  <title>When Research Becomes Avoidance | Chris Malta's EBiz Insider Podcast</title>
  <description>Research has a great reputation. It sounds smart. It looks disciplined. Nobody ever got mocked for “doing more homework.” In ecommerce, research is the one activity everyone agrees is responsible, even when nothing else is working. That’s exactly why it becomes dangerous. </description>
  <author_name>Chris Malta's EBiz Insider Podcast</author_name>
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