1 rich Libsyn https://www.libsyn.com 90 600 In the latest episode of the Rural Business Show, we head to King, North Carolina—a small bedroom community just outside of Winston-Salem—to speak with a veteran of the horticultural industry - Judy Mitchell, co-founder and CEO of Mitchell’s Nursery and Greenhouse. Judy and her husband, Jim, founded the business in 1979, as a necessity after Jim lost his job due to severe health challenges. Judy details how they built a destination for horticultural excellence on a strict shoestring budget, refusing to go into debt even as they expanded from a half-acre lot to a 20-acre facility with 17 greenhouse bays . We discuss the gritty reality of self-financing, the hard work required to survive when competitors are closing their doors, and how she is preparing to pass the torch to the next generation . The Rural Business Show https://ruralbusiness.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39678255/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39678255