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  <title>Looking Ahead to 2026: The Trends That Will Shape B2B Strategy</title>
  <description>In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead. </description>
  <author_name>The Accidental Marketer Podcast</author_name>
  <author_url>https://www.theaccidentalmarketer.com</author_url>
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