1 rich Libsyn https://www.libsyn.com 90 600 “If you're going to build people, you must care more about their outcome than yours.” Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth. Learn about: How he built a 200-agent independent brokerage from scratch Emphasizing long-term strategy over short-term profit What’s broken in real estate &amp;amp; why agents fail Focusing on the “middle 60%” who can succeed with the right mentorship Accountability, standards, and clarity matter more than perks Why brokerages should develop agents—not use them Recruiting should come from value, not persuasion 🔗 Connect with the Pivot Realty team: https://www.pivotrealty.com/ 🎧 Listen to Mark’s podcast: https://www.thenecessaryentrepreneur.com/ Stay Paid Podcast http://staypaidpodcast.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39615945/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39615945