1 rich Libsyn https://www.libsyn.com 90 600 Today, I’m sitting down with Larry Walshe, founder of Larry Walshe Studios, a global event design firm producing large-scale, luxury weddings and private events for ultra-high-net-worth families, celebrities, and royal households. While Larry’s roots are in floristry, his work goes far beyond flowers. His studio designs fully customized experiences—shaping the creative vision, transforming spaces, and defining how guests experience an event—while bringing together specialized artisans from around the world to execute complex, high-stakes productions. In this episode, Larry breaks down what it actually takes to build and protect a premium brand at the top end of the market, how he orchestrates massive productions with a small team, and why learning to say no early was essential to attracting the right clients and scaling without lowering the bar. If you’re building a service business or premium brand and want a clearer sense of what it takes to operate at the highest level, this conversation offers a grounded look at how that kind of work actually gets done. &amp;nbsp; Key Takeaways 00:00 Intro 00:55 Why Saying No Builds a Luxury Brand 03:28 Don’t Chase Revenue That Dilutes Your Brand 07:08 Consistency Is the Real Competitive Edge 08:20 Why High-End Clients Pay 10X More 13:07 Defining the Client You Actually Want 17:24 How to Shift Into a Higher-Paying Client Category 19:37 Inside Multimillion-Dollar Events 22:10 Running Global Operations With a Small Team 26:23 Becoming the Creative Director, Not the Doer 33:01 Managing Clients Who Want the Wrong Thing 35:03 The Sales Approach That Works at the Top End 40:02 When to Walk Away From Work 45:04 Handling Last-Second Client Demands 52:00 The Non-Negotiable's of Elite Client Work 57:15 Larry’s Advice for Founders Moving Upmarket &amp;nbsp; &amp;nbsp; Watch on YouTube:&amp;nbsp;https://youtu.be/kmYqmgFjDIM &amp;nbsp; &amp;nbsp; Let’s Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook Beyond A Million https://beyondamillion.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39610730/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39610730