How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos

1 rich Libsyn https://www.libsyn.com 90 600 How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos When Argos’s social team&nbsp;set out&nbsp;to&nbsp;level up their social channels&nbsp;a year ago,&nbsp;they had their work cut out for them.&nbsp;Now, their&nbsp;TikToks&nbsp;are pulling in views by the millions. Whether&nbsp;it’s&nbsp;dance trends on the shop floor&nbsp;or&nbsp;the&nbsp;account’s&nbsp;ongoing beef with Currys,&nbsp;your childhood&nbsp;favourite retailer&nbsp;has&nbsp;viewers hooked.&nbsp;&nbsp; In this episode, we chat to Aimée Scanlon, Social Media Lead at Argos, to unpack how the high&nbsp;street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aimée shares why&nbsp;employee-generated content outperforms product content,&nbsp;why you should treat the comments section like your boss, and what it takes to modernise nostalgia without becoming a museum piece.&nbsp; SocialMinds - A Social Media Marketing Podcast https://www.socialchain.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39467690/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/196717905