1 rich Libsyn https://www.libsyn.com 90 600 Why do most goals fail by February? Because they're disconnected from who you're becoming. In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable. In this episode, you'll learn: Why traditional goal setting fails for entrepreneurs The identity-first approach to planning How to reflect on 2025 and extract the lessons What to release from your previous identity How to choose your word or theme for 2026 Ready to set goals that actually feel like yours? This is where it starts. Get the complete planning workbook: https://brandmerry.com/newplan &amp;nbsp; Authentic Brand Builders Podcast http://brandmerry.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39463750/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/196706470