1 rich Libsyn https://www.libsyn.com 90 600 In this episode, Sydney Chakalos discusses the importance of creating a content calendar for 2026, emphasizing the need for organization in marketing efforts. She outlines the essential components of a content calendar, including social media schedules, email marketing, and loyalty programs. Sydney also shares her favorite tools for planning, such as Airtable and Google Drive, and provides a step-by-step approach to setting up a marketing calendar. The episode concludes with tips on drafting content and the importance of consistency in marketing efforts. Key takeaways: Don't wing it this year. Your marketing should support your business goals. Having a marketing calendar helps keep your team on the same page. A content calendar should include social media and email marketing schedules. Consider launching a loyalty program to encourage repeat visits. Airtable is a great tool for organizing your content calendar. Google Drive is useful for sharing marketing materials with your team. Draft your content in a creative flow to enhance productivity. Plan your marketing activities at least a month in advance. Consistency in marketing leads to better results. Download my free content planning calendar template! &amp;nbsp; Marketing Your Local Business Online https://marketinglocalbusinessonline.libsyn.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39357670/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39357670