1 rich Libsyn https://www.libsyn.com 90 600 In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.&amp;nbsp; On this episode of The Power in Purpose Podcast: [00:00] Should you pay to play? [02:31] Why opinions on pay-to-play trigger people &amp;amp; the misconceptions behind PR [05:38] Advertising vs. “scam” narratives [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation [10:07] Comparing pay-to-play with common advertising we already accept in the industry [13:32] Borrowing brand equity&amp;nbsp; [14:28]: Luxury consumers rely on recognizable markers [15:30]: Signaling power [16:59] Advertising vs. organic reach [17:40] Why dunking on others’ marketing spend is misguided [20:20] The real issue: wedding pros wanting credibility without investment &amp;nbsp; Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES:&amp;nbsp; http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST:&amp;nbsp; Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk &amp;amp; Get 25% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK:&amp;nbsp; Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com &amp;nbsp; The Power in Purpose: A Wedding Industry Podcast for Wedding Pros http://www.powerinpurposepodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39339470/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39339470