1 rich Libsyn https://www.libsyn.com 90 600 On this week’s episode of Why I Social, Chris sits down with Lasheen Williams (Tchallasheen, IG - Cosplayer). Lasheen recounts his journey to becoming a cosplayer. You'll also learn how he has created a community of content creation opportunities from his experience as a cosplayer - and the opportunities cosplay has since afforded him.&amp;nbsp; Key Highlights What is a cosplayer, and how did he got started The process of content creation and collaboration How he dealt with challenges coming with cosplay&amp;nbsp; How he uses cosplay to inspire his community&amp;nbsp; Building his brand on social media The importance of education on social media (and why it can work)&amp;nbsp; And of course, learn why Lasheen socials on this week's episode of Why I Social! Lasheen's Links:&amp;nbsp; LinkedIn Instagram (Tchallasheen) Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.&amp;nbsp; Learn more about how you can advance your career at&amp;nbsp;https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;nbsp; Why I Social http://whyisocial.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39330715/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2031c2/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/196342535