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  <title>#374 Shiny Objects vs. Smart Systems: Choosing the Right Tools for Your Firm</title>
  <description>In this episode of The CPA MOMS Podcast, Nicole sits down with Alicia Katz Pollock, founder of Royal Wise Solutions, to unpack how technology is transforming the accounting profession. From overcoming resistance to change, to building smarter tech stacks, Alicia shares powerful insights and real-world advice to help firm owners navigate AI, automation, and innovation with confidence. Whether you're tech-curious or feeling tech-frazzled, this episode offers clarity and motivation to evolve your practice without losing your human touch. Enjoyed this episode? Join a network of like-minded women at&amp;amp;nbsp;http://cpamoms.com/start and get the support you need to build the practice you want. </description>
  <author_name>The CPA MOMS Podcast</author_name>
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