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  <title>The Unnatural Acts of Selling: How Top Performers Do What Others Won’t</title>
  <description>  In this episode of The Sales Today Podcast I am joined by Gerry Hill - widely regarded as a “pipeline savant” to unpack the uncomfortable truths behind pipeline health, buyer-centricity, conversational skills, and what truly separates top performers from everyone else. &amp;amp;nbsp;   Together we explore why good intentions often crumble under commercial pressure, how weak pipelines drive unethical behaviour, and why modern sellers struggle with basic conversational competence. &amp;amp;nbsp;   Gerry also shares practical guidance for sellers stuck in a “crushing low,” as well as his thoughts on resilience, generational shifts, and the realities of building a long-term sales career today. &amp;amp;nbsp;   Key Topics Covered    Pipeline &amp;amp;amp; Ethics:  Why a healthy pipeline naturally leads to more ethical, confident selling and why scarcity triggers bad decisions.   Buyer-Centricity Myths:  The gap between what companies say about being customer-focused and what actually happens under quota pressure.   Unnatural Acts of Selling:  The uncomfortable tasks elite sellers consistently do (and others avoid) that drive predictable success.   The Decline of Conversational Skills:  How modern communication habits have eroded curiosity and real human interaction in sales.   Resilience in Today’s Workforce:  Generational differences, culture shifts, and why resilience is becoming a defining competency.   Career Ownership:  Gerry’s advice for younger sellers on financial literacy, choosing the right markets, and long-term career strategy.    “Selling is a series of unnatural acts. The people who win are the ones willing to do the uncomfortable things consistently.”   Links and Resources   Connect with Gerry:  https://linktr.ee/gerryhill Phone: +44 7702 034081   &amp;amp;nbsp;   Follow Fred:  https://linktr.ee/fredcopestake   &amp;amp;nbsp;   Take the Collaborative Selling Scorecard  https://collaborativeselling.scoreapp.com/ &amp;amp;nbsp;   Watch this episode on YouTube: https://youtu.be/m9k5LXPqvoY &amp;amp;nbsp;   Watch my&amp;amp;nbsp;FREE YouTube Course: Sales Mastery for Engineers:  https://bit.ly/Sales-Mastery-For-Engineers </description>
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