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  <title>Worry Less about the Price -- Reduce the Risk</title>
  <description> Salespeople are sick of hearing “Your price is too high.”&amp;amp;nbsp; But, what if the real issue isn’t the price?&amp;amp;nbsp;  Here’s a secret that almost nobody knows, including all those gurus telling you to sell value.&amp;amp;nbsp; They don’t always buy the best value.&amp;amp;nbsp; But, they can invariably be counted on to buy the lowest risk!   &amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; The biggest issue in the minds of your customers and prospects is not price, and it is not value – it is risk.&amp;amp;nbsp;&amp;amp;nbsp; Let’s dig into this.   *************************************************************************** Dave Kahle is a B2B sales expert and a Christian Business thought leader.&amp;amp;nbsp; He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.&amp;amp;nbsp; In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better. &amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW,DaveKahle.com Dave’s Substack page (PW) Subscribe to Dave’s Newsletters </description>
  <author_name>Practical Wisdom from Kahle Way Sales Systems</author_name>
  <author_url>http://kahlewaygrowthsystems.libsyn.com/website</author_url>
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