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  <title>Enough Manipulative Media with Kira Shishkin</title>
  <description>If you are enjoying Business, Finance and Soul, please leave a 5 star review on Apple and Spotify. In this episode, Shaun talks with Kira Shishkin, Founder &amp;amp;amp; CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what’s broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an age of noise and AI hype. In this episode you’ll learn:   Why our “information diet” is broken and how informed.now works   How primary sources help cut through bias and sensationalism   Kira’s process for testing ideas before building a business   What most founders get wrong in investor pitches   Simple questions to decide what’s actually worth your time and attention   Timestamps (Key Moments):   00:01 – Welcome &amp;amp;amp; why Shaun invited Kira   02:50 – Growing up in Ukraine &amp;amp;amp; Israel and seeing information wars up close   07:35 – How informed.now stays neutral and focuses on primary sources   27:58 – Kira’s framework for evaluating ideas, teams &amp;amp;amp; timing   50:12 – AI: what’s overhyped and what we’re underestimating   58:40 – A pivotal setback that shaped Kira’s resilience   &amp;amp;nbsp; Connect with Kira: https://www.linkedin.com/in/kirashishkin/ Informed.now Connect with Shaun: https://www.linkedin.com/in/shaunenders/ www.BusinessFinaceAndSoul.com www.CallTSG.com&amp;amp;nbsp; </description>
  <author_name>Business, Finance &amp;amp; Soul</author_name>
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