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  <title>In Clear Focus: Strategic Communications with Kathleen Lucente</title>
  <description>IN CLEAR FOCUS: In a zero-click world, reputation can shift instantly. Our guest, Kathleen Lucente, CEO of Red Fan Communications, reveals how to turn PR into a measurable revenue driver. She details the &amp;quot;crisis trinity&amp;quot; of speed, transparency, and messaging, and how to avoid the &amp;quot;announcement trap&amp;quot; during M&amp;amp;amp;A. We discuss why brands need an authority reality check to survive in the AI era, and how to identify hidden thought leaders to help build credibility and weather social media storms. </description>
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  <author_url>https://bigeyeagency.com/blogs/</author_url>
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