1 rich Libsyn https://www.libsyn.com 90 600 What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking &quot;why?&quot; over and over again to get to the bottom of effective data driven marketing. Tune in to hear: 🎥 why employee-generated content is becoming the most authentic format in beauty and beyond ✨ why every brief should start with asking “why?”&amp;nbsp; 📱 how to stay ahead in social without trying to be everything to everyone Learn about employee-generated content as a form of marketing future in B2C on the latest episode of the Shiny New Object Podcast. Shiny New Object - a Marketing Podcast https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39075200/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/195572960