1 rich Libsyn https://www.libsyn.com 300 600 Head of Digital Media at Newcastle University,&amp;nbsp;Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren’t 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-suite Privacy, under-18 targeting, and the reality of higher-ed marketing Hustle early, balance later: a career path from radio ads to paid and organic “Rate My Skate”: learning in public, experimentation, and finding flow. Listen, learn, and maybe pick up a board. &amp;nbsp; Shiny New Object - a Marketing Podcast https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38926465/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/195156555