1 rich Libsyn https://www.libsyn.com 90 600 Dorie Clark is a marketing strategy consultant and a frequent contributor to TIME, Entrepreneur, and more. Dorie is also the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Dorie talks to Rick on the subject of discovering your breakthrough idea and developing it into a successful business venture. &amp;nbsp; Key Takeaways: [3:00] Who is Dorie? [4:50] We're being pulled in every direction when it comes to communication. [7:15] How can you find your breakthrough idea? [12:10] What's the fast track way to come up with innovative ideas? [15:00] Dorie shares a story on the subject of researching your idea. [17:45] You don't need financial resources to achieve business success. [18:45] Why should you niche down (for right now)? [21:25] Dorie talks about the halo effect. [23:40] How can you create a framework? [27:55] Tackle a challenge that means something to you. [32:00] You've got the framework, now what? [35:25] Looking to leave your current career? Dorie has some advice for you. [39:10] Dorie talks on the subject of being 'different' or 'too normal'. [41:00] Does luck have anything to do with success? &amp;nbsp; Mentioned In This Episode: http://rickpetryspeaks.com Reinventing You by Dorie Clark Stand Out by Dorie Clark. http://dorieclark.com Heart, Smarts, Guts, and Luck by Anthony K. Tjan. &amp;nbsp; Impossible Is Nothing http://www.RickPetrySpeaks.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3892051/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/10129514