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  <title>Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)</title>
  <description>Visibility without trust doesn’t book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.&amp;amp;nbsp; &amp;amp;nbsp; HIGHLIGHTS   How to design a 3-stage trust ecosystem.   The 4 content pillars that build authority.   A replicable authority funnel (with opt-in + email sequence) you can spin up now.   How to use the CARES consult to systematically stack trust during appointments.   Follow up ideas that compound trust over time.   &amp;amp;nbsp; RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE &amp;amp;nbsp; FOLLOW Heather: @heatherterveen Website: heatherterveen.com </description>
  <author_name>Med Spa CEO</author_name>
  <author_url>http://www.heatherterveen.com</author_url>
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