1 rich Libsyn https://www.libsyn.com 90 600 Gen Z is redefining loyalty, purpose, and primacy in banking, and fintechs are leading the charge in creating experiences that resonate with the Gen Z audience. In this episode, Spiral CEO Shawn Melamed joins The Purposeful Banker to share a fintech playbook that helps banks and credit unions attract and engage Gen Z through gamified, purpose-driven experiences that grow deposits, deepen relationships, and make banking feel personal. Related links: [Website] Spiral | Grow Deposits and Engage With Impact [LinkedIn] (8) Shawn Melamed | LinkedIn [Survey] q2.com/podsurvey [Transcript] https://hub.q2.com/resources/col/pf/inside-gen-z-a-fintech-playbook The Purposeful Banker https://hub.q2.com/podcasts <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38893795/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/203e70/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/195061065