1 rich Libsyn https://www.libsyn.com 90 600 &amp;nbsp;Stop Forcing Fit: Sell What Solves Client Problems Square-peg selling destroys trust and lifetime value. Here’s how to redirect, realign and customise so the solution fits the client—not the quota.&amp;nbsp; Q: What’s the #1 mistake salespeople make? A:&amp;nbsp;Poor listening. They talk too much, miss cues and push their agenda. Start with questions and let the buyer lead briefly if small talk stalls. Mini-summary:&amp;nbsp;Ask first, listen fully, then steer. Q: How do I get the conversation back on track? A:&amp;nbsp;Redirect: “May I ask what outcome matters most right now?” Map goals, constraints, stakeholders and risk; then summarise back for confirmation. Mini-summary:&amp;nbsp;Clarify outcomes; play back for alignment. Q: Why is mis-fit so costly? A:&amp;nbsp;Foisting the wrong solution haemorrhages trust. You may win a tiny first order and lose the account—and reputation—forever. Mini-summary:&amp;nbsp;Protect trust; protect lifetime value. Q: How should I handle internal pressure and commissions? A:&amp;nbsp;Prioritise the client’s ROI over your commission or boss’s bolshie push. Re-scope if fit is weak; a small right win beats a big wrong one. Mini-summary:&amp;nbsp;Client ROI beats seller convenience. Q: When should I customise? A:&amp;nbsp;More often than you think. Tailoring raises ROI and perceived value, even with fewer features. Off-the-shelf doesn’t always fit. Mini-summary:&amp;nbsp;Make the solution fit the client. Bottom line:&amp;nbsp;Ask, map, confirm, align to client ROI, and customise. That’s how you stop forcing the fit and start earning repeat business. About the Author Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the&amp;nbsp;Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo. The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan http://japanbusinessmastery.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38887735/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/38887735