1 rich Libsyn https://www.libsyn.com 90 600 PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist. How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience. From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like &quot;we're honored to do this work&quot; and &quot;if you need a payment plan, we can work with you.&quot; In this Get Yourself Optimized episode, Sasha breaks down:&amp;nbsp; → Why brand strategy is NOT advertising or marketing (and what it actually is)&amp;nbsp; → How to leverage heritage assets that competitors can't replicate&amp;nbsp; → The &quot;teach, don't sell&quot; approach that converts the toughest audiences&amp;nbsp; → Why he teaches at three universities despite running a thriving agency This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧 The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537. Get Yourself Optimized® https://www.getyourselfoptimized.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38838730/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/197146460