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  <title>The 4 C’s Framework to Take Your Team from Stuck to Full Buy In</title>
  <description>Introducing new systems in your Med Spa? You’re almost guaranteed to meet resistance. But that doesn’t mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan’s 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. &amp;amp;nbsp; HIGHLIGHTS   Why resistance is a normal (and expected) part of growth.   The reason your team avoids change (hint: it’s not laziness).   Dan Sullivan’s 4 C’s framework to help you and your team build confidence.   What to do when a team member resists selling premium packages.   How to tell if someone’s coachable or just not the right fit.   How to build a growth mindset culture in your practice.   &amp;amp;nbsp; RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE&amp;amp;nbsp; Apply for The Med Spa Advantage HERE&amp;amp;nbsp; &amp;amp;nbsp; FOLLOW Heather: @heatherterveen Website: heatherterveen.com </description>
  <author_name>Med Spa CEO</author_name>
  <author_url>http://www.heatherterveen.com</author_url>
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