Co-creation for meaningful marketing

1 rich Libsyn https://www.libsyn.com 90 600 Co-creation for meaningful marketing - with HP's Pepe Gorbea Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies &amp; Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytelling and sales&nbsp; • why the future of advertising lies in community, not campaigns “I want to stop people skipping ads — because advertising can help communities thrive.” Learn how co-creation drives both purpose and performance. Shiny New Object - a Marketing Podcast https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38808675/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/194798325