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  <title>Episode 24 - Nikki Sunstrum</title>
  <description>On this week’s episode of Why I Social, Chris sits down with Nikki Sunstrum, CCMP—a globally recognized leader who has developed and leveraged communications and engagement to create significant impact in both government and higher education.&amp;amp;nbsp; Key Highlights   How her experience in government (including as an elected city council person for the city of Portland) impacted her professional perspective  Why it's important to level the playing field and bring the right people to the table&amp;amp;nbsp;  Her experience as an industry leader in higher education&amp;amp;nbsp;  Why you should &amp;quot;never abandon strategy&amp;quot; and how &amp;quot;content&amp;quot; has evolved since she began her career  And of course, learn why Nikki socials on this week's episode of Why I Social! Nikki's Links:&amp;amp;nbsp;  LinkedIn Website   Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]  About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.&amp;amp;nbsp;  Learn more about how you can advance your career at&amp;amp;nbsp;https://nismonline.org/  The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;amp;nbsp;  Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code.&amp;amp;nbsp;Sign up today.   </description>
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