1 rich Libsyn https://www.libsyn.com 90 600 Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark’s bold social-first strategy with Primark’s Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we&amp;nbsp;lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion’s biggest names into a cultural conversation starter.&amp;nbsp; Get in touch at&amp;nbsp;socialminds@socialchain.com. SocialMinds - A Social Media Marketing Podcast https://www.socialchain.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38769095/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/194743815