1 rich Libsyn https://www.libsyn.com 90 600 PNC Bank is the nation’s eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores: The role of branches in marketing and account acquisition, particularly business accounts. PNC’s strategy of combining organic growth and M&amp;amp;A (most recently in Colorado with FirstBank). Professional opportunities created for bank employees through the in-person delivery network. The role of personal touches — down to thank-you notes and branded umbrellas — in reinforcing the bank brand through the client experience. ABA Banking Journal Podcast https://bankingjournal.aba.com/tag/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38763060/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/194635840