Turning customer data into commercial decision making

1 rich Libsyn https://www.libsyn.com 90 600 Turning customer data into commercial decision making - with Ruggable's Kajal Patel Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless without a call to action. "Data is the neck of the company, because it helps the head move in the right direction." Learn how to use it wisely.&nbsp; Shiny New Object - a Marketing Podcast https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38739165/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/194552770