1 rich Libsyn https://www.libsyn.com 90 600 Episode Title Episode 120: From F1 to Wind Wings: John Cooper on Data-Driven Decarbonization Guest: John Cooper, CEO, BAR Technologies Episode Overview: How motorsport-grade simulation, digital twins, and on-deck feedback are turning wind-assisted propulsion into real fuel and CO₂ savings—especially for smaller operators. Key Points: F1 → fleets: Simulation culture applied to ship design. Digital twin: ShipSEAT models routes; guides real voyages. Crew buy-in: Pride, stability, and daily “CO₂ saved.” Retrofit ROI: 25-year wings move between vessels. Smart routing: Engine + wind changes voyage planning. SME advantage: Financing + maker-lists unlock adoption. Policy tailwinds: EU ETS/FuelEU strengthen the case. Friendly competition: Gamified performance mindset. Advertising with The Last Dinosaur: Want to reach maritime decision-makers? Learn more from our friends at Digital Ship. Media Partnerships: The Last Dinosaur is a media partner of The Captain’s Table and SHIPPINGInsight. Learn More: Related: Episode 107: Driving Innovation at Sea – A Conversation with Garry Noonan of Ardmore Shipping Tune in Now: Available on Spotify,&amp;nbsp;Apple Podcasts, and YouTube. Music by: Peg and The Rejected “King of SKA” Art Work By: GA Design Produced by: Chris Aversano Support Our Podcast: If you’ve found value in this episode, please rate us 5-stars and follow. Subscribe to the newsletter for more updates. Your support truly makes a difference! The Last Dinosaur - Maritime Shipping In The Digital Age http://sites.libsyn.com/404561/site <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38465280/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/193819150