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  <title>234: Dude, where did my search traffic go? — Why AI summaries are changing SEO</title>
  <description> School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn  In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s Centenary Project and its creative community engagement.  Episode Links:   Switching roles, brand purpose, strategy disconnect: 5 interesting stats to start your week – Marketing – Niamh Carroll Wesley College Centenary Project Fly Through - Wesley College YouTube  Is it a bird? Is it a plane? NO, it's a groundbreaking! - Wesley College The Smoking Ceremony - Wesley College YouTube  Got more questions for Charlie and the team? You can ask them via the following:   Email: smc@imageseven.com.au  Survey:&amp;amp;nbsp;imageseven.typeform.com  Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to&amp;amp;nbsp;https://www.imageseven.com.au/work-with-us/ </description>
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