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  <title>Pascal Bergeron sit down with Ashley Braden, Director of Sales and Marketing at The Blake at Hamlin.</title>
  <description>On this episode of the&amp;amp;nbsp;ALF Operations Podcast, I sit down with&amp;amp;nbsp;Ashley Braden, Director of Sales and Marketing at&amp;amp;nbsp;The Blake at Hamlin. Ashley’s path into assisted living wasn’t traditional—coming from emergency medical services, she quickly discovered a passion for senior living and has since become a standout marketer known for her creativity, energy, and ability to connect with families. We talk about:   How she transitioned from&amp;amp;nbsp;EMS to senior living marketing   The importance of&amp;amp;nbsp;authenticity and follow-up&amp;amp;nbsp;in building referrals   Why&amp;amp;nbsp;listening more than you speak&amp;amp;nbsp;is key in sales   Her passion for&amp;amp;nbsp;Alzheimer’s and dementia care advocacy   Lessons learned from both sides of the industry—EMS and senior living   Ashley shares what it takes to succeed in ALF marketing and how being genuine, approachable, and proactive can change everything. </description>
  <author_name>ALF BOSS Podcast</author_name>
  <author_url>https://alfboss.com/</author_url>
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