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  <title>Ep 217: What 5 STR Owners Changed in Their Marketing—And the Direct Booking Results They Saw</title>
  <description>You don’t have to stay stuck on the OTA hamster wheel. 👏 In this episode, I’m pulling back the curtain on real short-term rental owners who decided enough was enough—and took control of their marketing. You’ll hear from five amazing hosts who implemented the exact strategies I teach inside STR Marketing Bootcamp and saw direct booking results they didn’t think were possible: ✨ Kathleen in the Poconos, who clarified her guest avatar (big groups celebrating milestones) and used content pillars to launch a direct booking site. ✨ April in Lake Tahoe, who leaned into lifestyle photography and a referral-only model to position her co-hosting business as exclusive. ✨ Debra in Blue Ridge, GA, who branded her cabins as the dog-devoted stays and booked three guests through her site in the very first week of email funnels. ✨ Jess in Northern Michigan, who turned a great visual brand into a marketing system with email and social—without burning out. ✨ Nolan, who grew from a Caribbean villa to a boutique hotel in Utah, using story-driven marketing to book his biggest stay yet: over $30K. 👉 Every single one of them started with the same foundation: STR Marketing Bootcamp. If you’re ready to:   Nail your guest avatar so your content actually attracts the right people    Build a direct booking engine with email marketing that works while you sleep    Position your brand so guests happily pay more    …then Bootcamp is where you need to be. ⚠️ Doors close October 1. Don’t wait. Join us here: https://www.theweberco.com/str-marketing-bootcamp&amp;amp;nbsp; &amp;amp;nbsp; Meet Today’s Guests &amp;amp;amp; Connect With Them ✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA &amp;amp;amp; NV | Boutique STR consulting &amp;amp;amp; co-hosting business 🔗 Follow along: @modernmountainvacations | www.modernmountainvacations.com ✨ Kathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business &amp;amp;amp; travel experiences 🔗 Follow along: @discoveredintravels | www.discoveredintravels.com ✨ Jess – Wander North Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: @wander.north.rentals | www.wandernorthrentals.com/links ✨ Debra – Shiny Apple Cabins 📍 Blue Ridge, GA | Dog-friendly mountain view &amp;amp;amp; creekside cabins with private dog park 🔗 Follow along: shinyapplecabins.com | Instagram: @shinyapplecabins ✨ Nolan – Caribbean Vista + Boutique Hotel 📍 Roatán, Honduras &amp;amp;amp; Southern Utah | Luxury villa + boutique hotel co-hosting 🔗 Follow along: @caribbeanvista </description>
  <author_name>Branded &amp;amp; Booked</author_name>
  <author_url>https://anchor.fm/astoldbyus</author_url>
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