1 rich Libsyn https://www.libsyn.com 90 600 It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status. And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level. Tune in for more on: Why statistics alone aren’t enough to make a sale How to create conversations that release oxytocin The 3 acts every story needs Examples of compelling medical device stories that sell Resources from this episode:&amp;nbsp; Get the free MedTech Talk Tracks for Action Big Little Legends: How Everyday Leaders Build Irresistible Brands Social Media:&amp;nbsp; Connect with Gair on LinkedIn Connect with Zed on LinkedIn Medical Sales Accelerator https://www.medicalsalesaccelerator.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38341085/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2e378f/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/193434830