1 rich Libsyn https://www.libsyn.com 90 600 Most shop owners talk about culture. Few actually put it into practice. In Part 2 of our conversation, Jesse Kleiman shares how he’s building JR Metal Works on values that stick — from making hard work “cool again” to leading with “simple scales, fancy fails.” This isn’t theory. It’s how a fast-growing fab shop operationalizes culture, keeps people bought in, and builds a team that can scale. It’s not just about welding or leadership. It’s about what happens when you decide values aren’t posters on the wall — they’re how you run the business every day. In this episode, you’ll learn: Why “making hard work cool again” matters for shop culture How to elevate tradespeople and keep talent engaged Why “simple scales, fancy fails” is a rule every shop should live by How Jesse teaches leadership through Extreme Ownership and The Four Agreements Practical ways to embed values so they survive growth pains Resources: Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/ Connect with Jesse on LinkedIn: linkedin.com/in/jesse-kleiman-685675113 JR Metal Works: https://jr-metalworks.com/ Lights Out Podcast: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/ Making Sparks Podcast for Fabrication Leaders https://sites.libsyn.com/540547 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38329830/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/193404990