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  <title>Will Musicians Survive in the Age of Free When the &amp;quot;Bottle&amp;quot; is worth more than the wine: </title>
  <description>Episode: 007&#13;
Will Musicians Survive in the Age of Free When the &amp;quot;Bottle&amp;quot; is worth more than the wine?&#13;
Interview Subject:&amp;amp;nbsp;Count&#13;
&amp;quot;I think we can all agree, if somebody has millions of streams and they are popular enough to be a household name they should be able to pay their rent&amp;amp;hellip;&amp;quot;&#13;
- Count (Producer: Radiohead, Rolling Stones, New Order, Frank Sinatra,&amp;amp;nbsp;Blackalicious)&#13;
They say we are living the, &amp;quot;Golden Age&amp;quot; of media:&amp;amp;nbsp;endless streams&amp;amp;nbsp;of music, more television then hours in the day, enough&amp;amp;nbsp;books to read in twenty&amp;amp;nbsp;lifetimes. The buzzword for this amazing content, -&amp;amp;nbsp;&amp;quot;free.&amp;quot;&#13;
For the consumer, it's a&amp;amp;nbsp;golden age.&#13;
But&amp;amp;nbsp;music producer and filmaker Mikael&amp;amp;nbsp;&amp;quot;Count&amp;quot; Eldridge&amp;amp;nbsp;sees a dark side for, the artists, creators and writers that might bring the entire golden age to an end.&#13;
For the past twenty years, Count has been working, &amp;quot;on the other side of the glass &amp;quot; as as an A-list music producer working with some of the top artists&amp;amp;nbsp;in the world, from&amp;amp;nbsp;Radiohead to&amp;amp;nbsp;Frank Sinatra to DJ Shadow&amp;amp;nbsp;to&amp;amp;nbsp;the Rolling Stones and more, Count knows that great music comes from a collaborative effort between the artist and the&amp;amp;nbsp;producer. &amp;amp;nbsp;&#13;
But, in an unexpected twist&amp;amp;nbsp;as music creation and consumption has exploded, Count, other music producers and now artists&amp;amp;nbsp;can no longer count on their&amp;amp;nbsp;profession to&amp;amp;nbsp;pay them enough to live. &amp;amp;nbsp;&#13;
The business models which&amp;amp;nbsp;powered the industry for 50 years have been uprooted and tossed aside. &amp;amp;nbsp;The economics which allowed emerging artists a chance to claw their way into&amp;amp;nbsp;the middle class, and middle level bands to reach for the gold ring, all but dried up. &amp;amp;nbsp;Count saw his own job, and an entire class of music producers, mixers and engineers, become, first a costly necessarily, then a extravagant luxury, and today, he admits, his job of music producer is nothing more than a, &amp;quot;glorified hobby.&amp;quot;&#13;
He isn't alone. &amp;amp;nbsp;An entire generation of creatives:&amp;amp;nbsp;writers, editors, musicians, artists, just about anyone looking to make a living in the creative fields has&amp;amp;nbsp;been affected. &amp;amp;nbsp;The middle and upper class of artists is vanishing. &amp;amp;nbsp;&#13;
You can no longer equate being a popular artist with making money from your music.&#13;
So Count, pivoted. &amp;amp;nbsp;He turned from a music producer, to a movie director, and for the past five years has has been documenting the plight of, &amp;quot;middle class&amp;quot; artists for an upcoming documentary. &amp;amp;nbsp;In,&amp;amp;nbsp;&amp;quot;UnSound: How Musicians and Creators Survive in the Age of Free,&amp;quot; he argues,&amp;amp;nbsp;&amp;amp;nbsp;there are still fortunes being made in music, but it's no longer the creators, rather&amp;amp;nbsp;the distributors: the Pandora's and Spotify's of the world who are seeing the benefit at the expense of the artists and creators.&#13;
In the end he laments, &amp;quot;the bottle is worth more then the wine.&amp;quot;&#13;
There's a lot more at,&amp;amp;nbsp;unsoundthemovie.com...</description>
  <author_name>21khz: The Art of Money In Music</author_name>
  <author_url>http://www.21khz.com</author_url>
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