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Episode 66: Terrapinn’s Rise to the Top 20 with guest Greg Hitchen, Group CEO of Terrapinn
In this episode of Trade Show Talk, hosted by Danica Tormohlen and brought to you by Trade Show News Network, we engage in an insightful conversation with Greg Hitchen, Group CEO of Terrapinn, a global events company.   Greg shares his journey and the strategic moves, including acquisitions and industry diversification, which have propelled Terrapinn into the top 20 exhibition organizers globally by revenues.   We discuss the challenges and opportunities presented by AI, geopolitical factors, and the evolving landscape of trade shows.   Listen in as Greg provides valuable insights into Terrapinn's growth strategy, the importance of event scaling, and the impact of global networking and acquisitions on their success.   00:00 Introduction to Trade Show Talk  01:17 Meet Greg Hitchen: Group CEO of Terrapinn  02:16 Terrapin's Journey to the Top 20  05:07 The Origin Story of Terrapinn  08:11 Scaling and Revenue Strategies  14:29 Acquisitions and Future Growth  24:12 Evaluating Vendor Integrity  25:00 Scoring Acquisitions and Vendor Integrity  26:47 LinkedIn and Industry Trends  27:21 Terrapinn's Global Presence  30:08 AI in Business Media  33:09 Revenue and Growth Challenges  35:51 Personal Insights and Hobbies  39:39 Industry Events and Networking  41:07 Conclusion and Farewell    Special thanks to our sponsor, Marriott, for supporting this content. 
Trade Show Talk Podcast
https://www.tsnn.com/tsnn-podcast-trade-show-talk
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