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  <title>The Greatest Management Principle - Sales Influence Podcast - SIP 590</title>
  <description>Performance Management  🎯 Measure output to manage results and avoid micromanaging, but switch to measuring activities when not hitting numbers to guarantee output, as per Dr. Michael Lebau's &amp;quot;The Greatest Management Principle in the World&amp;quot; (1985).  📊 To ensure output, focus on key metrics introduced by Frank B. Kern in the 1940s-50s: cold calls, call-to-meeting ratio, pipeline size, average deal size, close rate, and sales cycle length.  Diagnostic Approach  🔍&amp;amp;nbsp;When performance lags, zoom in on specific activities while maintaining oversight of high-level dashboard metrics like sales, new clients, and revenue.  Motivation and Rewards  🏆&amp;amp;nbsp;Recognize and reward desired activities through both monetary and non-monetary means (e.g., encouragement) to motivate people and drive the right behaviors.  Strategic Shift  🔄&amp;amp;nbsp;Flip the equation from output measurement to activity measurement when targets are missed, ensuring that the right activities are being performed to achieve desired outcomes.  </description>
  <author_name>Sales Influence - Why People Buy!</author_name>
  <author_url>http://salesinfluence.libsyn.com/podcast</author_url>
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