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  <title>S6E34 - Jack Frimston - Dialing for Dollars Better with Sales Therapy</title>
  <description>Jack Frimston joins the Surf and Sales podcast and shares amazing insights on brining the humanity back into sales including: The power of the &amp;quot;memento mori&amp;quot; mindset: Frimston explains how the Stoic principle of &amp;quot;remembering you will die&amp;quot; can help sales reps maintain a healthy perspective and focus on truly serving their clients.&amp;amp;nbsp;Mastering the art of outbound prospecting: Frimston discusses the differences in phone engagement between the UK and US markets, offering insights on how to navigate the &amp;quot;Wild West&amp;quot; of outbound sales in the modern era.&amp;amp;nbsp;Applying therapeutic techniques to sales: Incorporating strategies from Alcoholics Anonymous and Socratic questioning into his sales framework, helping reps build genuine connections with buyers. </description>
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