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  <title>EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill</title>
  <description>What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get  CardMill, a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You’ll discover:   The marketing strategy that helped Jonathan attract 4,000+ backers   The surprising role authenticity played in his success   How he kept his community engaged leading up to launch   What it feels like to smash a funding goal in just 24 minutes   If you’ve ever thought about launching your own campaign—or if you just love trading card games—you won’t want to miss this one. Resources and Tools Mentioned:   Book a coaching call   Subscribe for Weekly Crowdfunding Tips   Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist    CardMill™ - A TCG scanner and sorter for players/collectors on Kickstarter   CardMill Website   </description>
  <author_name>Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified</author_name>
  <author_url>http://www.crowdcrux.com</author_url>
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