1 rich Libsyn https://www.libsyn.com 90 600 What does it take to go from journo to digital marketing heavyweight?&amp;nbsp; John Kerrison started his career in TV newsrooms before shifting gears into government communications. Today he’s Director of Digital Content &amp;amp; Creative at the NSW Department of Customer Service, leading teams across social, web, video and brand.&amp;nbsp; In this episode, we talk about:&amp;nbsp;• The surprising skills journalism gave him for digital comms&amp;nbsp;• Why trust and transparency are non-negotiable for brands in the AI era&amp;nbsp;• How curiosity (and the odd chocolate croissant) fuels career growth&amp;nbsp;• The story behind a Sky News panel and some very quick-thinking producers&amp;nbsp; From broadcast to government, John’s story is all about reinvention, resilience and finding your voice in unexpected places.&amp;nbsp; Commical http://commical.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38151285/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/192845600