1 rich Libsyn https://www.libsyn.com 90 600 In this episode of Voices of Otolaryngology, host Rahul Shah, MD, MBA, talks with Srinivas R. Kaza, MD, a veteran otolaryngologist from Rochester, New York, who leads by example when it comes to creative, resourceful practice growth through&amp;nbsp; marketing and reputation management. Dr. Kaza explains how his group leverages word-of-mouth, Google reviews, patient feedback, and targeted outreach to referring doctors. Dr. Kaza breaks down lessons from his panel presentation at the 2025 AAO-HNS/F OTO Forum on how practices can tailor their marketing strategies based on budget, market size, and local needs.&amp;nbsp; Listeners will also hear tips on handling negative reviews, building loyalty through authentic engagement, and why focusing on the Four A’s—affability, availability, accountability, and ability—creates a lasting flywheel of growth. Voices of Otolaryngology http://entnet.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38101030/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/192698990