1 rich Libsyn https://www.libsyn.com 300 600 A brand is only as powerful as its story, and Meg Flynn, the social media content producer for Children&amp;rsquo;s Healthcare of Atlanta, has plenty of inspirational material to work with.&amp;nbsp; The pediatric healthcare system has built a bustling online community that captures the buoyant spirit of those it serves. They&amp;rsquo;ve earned national attention for both creative social media campaigns &amp;ndash; like the April Fool&amp;rsquo;s therapy dog takeover &amp;ndash; and for the Dedicated to All Better blog, which tackles heart-wrenching topics such as child abuse and raises awareness about critical health issues in a timely manner. As the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country, Children&amp;rsquo;s hosts more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations.&amp;nbsp; Here, Meg shares how to harness the power of brand ambassadors to tell your brand's story in an authentic way, the importance of compelling visuals in crafting a powerful story, and why relationships are the key to social media success. On Branding http://www.phase3mc.com/on-branding/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3807702/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/9875719