1 rich Libsyn https://www.libsyn.com 90 600 Sales isn’t about tricks or scripts—it’s about understanding people. When you sell with empathy, clarity, and respect, you don’t just win deals—you build trust, loyalty, and long-term relationships. The question is, “How do you accomplish that?” Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast. Current book – The Power of Purpose by Mitch Larsonhttps://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1&amp;nbsp; Next Book - Aligning Strategy and Sales by Frank Cespedeshttps://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp&amp;nbsp;–&amp;nbsp;See my LinkedIn profile and send me an invite Visit my website:&amp;nbsp;http://www.reachdev.com/ Scott “Professor Plum” Plum&amp;nbsp;–&amp;nbsp;See my LinkedIn profile and send me an invite Visit my website:&amp;nbsp;https://www.mnsales.com Winning at Selling | Sales Leadership, Training and Development by Bill Hellkamp http://www.winningatselling.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/38003040/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/192417915