1 rich Libsyn https://www.libsyn.com 90 600 Many firms invest in marketing tools without first aligning people and process. Marketing by Numbers took the opposite approach—and it’s paying off. In this episode of&amp;nbsp;Amplify!, host Meg Hoevener is joined by Jamie Miller, Senior Manager of Firmwide Growth, and Don Breckenridge, Director of Growth, to explore how firms are using&amp;nbsp; MarTech stack to fuel strategy, not just execution. From optimizing Salesforce and Pardot to training servers on lead data, Jamie and Don emphasize the importance of building cross-functional alignment before layering in new tools. You’ll hear how their team builds in automation, supports firmwide accountability, and evaluates new platforms against clearly defined goals. Whether you're leading a solo function or scaling a full marketing department, this conversation offers valuable insight into setting your tech stack—and your team—up for long-term success. New boost For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify &amp;nbsp; Amplify https://accountingmarketing.org/category/aamplify/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37953315/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/192282325