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  <title>Episode 20 - Casey Cornell</title>
  <description>On this week’s episode of Why I Social, Chris sits down with Casey Cornell (Founder - The Pool Journals and OPE Brands) to dig into the life of a consultant in the gig economy. From building brands to customer loyalty, Casey has been involved in every aspect of the marketing experience - before becoming founder of his own consulting business.&amp;amp;nbsp; Key Highlights   A deep dive into the gig economy and life as a consultant   The gamification of social media&amp;amp;nbsp;   The importance of customer loyalty in marketing&amp;amp;nbsp;   The pros, cons and challenges of start-up life&amp;amp;nbsp;  The value of organic social and referrals in closing business deals&amp;amp;nbsp;  And of course, learn why Casey socials on this week's episode of Why I Social! Casey's Links:&amp;amp;nbsp;  LinkedIn Learn more about Flowsend&amp;amp;nbsp;  Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code.&amp;amp;nbsp;Sign up today.     Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]  About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.&amp;amp;nbsp;  Learn more about how you can advance your career at&amp;amp;nbsp;https://nismonline.org/  The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;amp;nbsp;  Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code.&amp;amp;nbsp;Sign up today.   </description>
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