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  <title>How I Made $340K From A $97 Offer</title>
  <description>Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients. &amp;amp;nbsp; HIGHLIGHTS   Converting everyone should not be the goal of your ads.   How a single $97 offer generated $340K+ in revenue.   What makes a back-end system truly profitable.   The ad agency costs I confidently pay.   Why Meta, Google, and YouTube ads do work (if done right).   The two non-negotiables for converting cold traffic.   &amp;amp;nbsp; RESOURCES + LINKS Apply for The Med Spa Advantage HERE &amp;amp;nbsp; FOLLOW Heather: @heatherterveen&amp;amp;nbsp; Website: heatherterveen.com </description>
  <author_name>Med Spa CEO</author_name>
  <author_url>http://www.heatherterveen.com</author_url>
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