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  <title>399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue</title>
  <description>Coworking operators often assume that flex desks and memberships will drive the business model, but what if that’s not actually true? In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability. What we cover:   Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.   The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.   What play cafes teach us about add-ons and event revenue as reliable income streams.   The challenge of churn in coworking memberships and how to offset it with longer-term commitments.   Why operators need to look under the hood of successful models instead of assuming what’s working from the outside.   Everything Coworking Featured Resources:  Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space  Coworking Startup School Community Manager University Follow Us on YouTube </description>
  <author_name>Everything Coworking</author_name>
  <author_url>http://everythingcoworking.com</author_url>
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