1 rich Libsyn https://www.libsyn.com 90 600 Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you? If you got 10x the customers next month, could you handle it with your current systems? Do you have a documented, repeatable process for new client acquisition? 📈 The 5 Scaling Essentials: Leverage: The core principle of scaling—using people, technology, and systems to multiply output. Who, Not How: Stop asking how you can do it; start asking who can do it for you. Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs. Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks. Create Evergreen Content: Make media that remains relevant and valuable for years, not just today. ⏱️ Chapters: 00:00 The 9% Statistic That Should Wake You Up 01:20 My Early Days of Building a “Job” 03:05 The 3 Questions That Reveal Your Leverage 05:00 Why Leverage Is Always the Scaling Answer 06:05 Thinking “Who” Instead of “How” 07:00 Hiring Without Killing Profit 08:00 Automation &amp;amp; Content as Leverage 09:15 Joining the 9% Who Break $1M 📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness better. with Jerred Moon https://betterhumanbusiness.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/37808705/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/37808705